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Marketers often talk about getting inside the heads of their consumers, though it may be more useful to talk about getting inside their brains to see how our brain processes different kinds of content.

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Dieter Hovorka

CTO, Co-founder, Skillz Middle East

Marketers often talk about getting inside the heads of their consumers, though it may be more useful to talk about getting inside their brains to see how our brain processes different kinds of content, an infographic from MainPath Marketing shows.

Think of it this way: Getting inside your consumers’ heads involves understanding likes, dislikes, and how they feel about your brand.

Getting inside your consumers’ brains means exploring how your content influences and engages consumers—how they interpret the things they see, read, and hear.

For example, written content—such as e-books and blogs—can be effective when creating relationships, whereas interactive content might help you engage readers on a more personal level and create more memorable experiences, the infographic explains.

For more tips on how to choose the right medium for your message, check out the infographic from MainPath Marketing:

Infographic How brain processes content

The different kinds of content posted online are:

1-Written ContentWhen we read, our brains attempt to put us in the shoes of the author or protagonist.

2- Graphic Content: Visuals help us to remember and understand content more quickly.

3- Interactive Content: Interactive content combines visuals, stories, and participation, tapping into multiple regions of the brain.

4- Video Content: Videos enhance emotional connection with viewers, through a mix of intonation, pitch, movement, body language, and other behaviors.

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