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Skillz Middle East makes Digital Transformation happening for your company. We focus on the quick win to ensure Digital Marketing, e-learning, Web Meeting, Web Conferencing, Digital Signature, Digital Asset Management are ready to enhance your organization. Digital Marketing shall save money and bring a more efficient conversion for your brand and products.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement.

Check out these stats from last March Madness for tips on scoring big this this year.

Last year, a whopping 11.3M average total people viewed the games; it was the highest average viewership in 22 years, according to the following Koeppel Direct infographic.

Moreover, there were 17.8M hours of live video streams, and 3509M total social impressions across Facebook and Twitter.

To find out more about marketing, advertising, and cross-device viewership, check out the infographic.

Digital ad spending by device last year was $30.4B for smartphones and tablets, and $27.6B for desktops and laptops.

To find out more about marketing, advertising, and cross-device viewership, check out the infographic.

How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement

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