Impact of Color In Logo Design [Infographic]

All top marketers understand the power of colors in their design. The right color combinations can improve conversions for your business dramatically.

All top marketers understand the power of colors in their design. The right color combinations can improve conversions for your business dramatically.

Let us take a look at the meaning of some colors:

White – Purity, Neutral, Simplicity, Peace

Yellow – Optimism, Warmth, Happy, Fun, Energetic, Friendship, Caution, Cowardice

Orange – Friendly, Creative, Cheerful, Confidence, Warm, Mellow, Retro, Energy

Red – Excitement, Bravery, Bold, Passion, Action, Danger, Blood, Rebellious

Pink – Feminine, Fun, Delicate, Gentle, Romantic

Purple – Creative, Decadent, Stylish, Imaginative, Wise, Luxury, Royal, Romantic, Education

Blue – Trust, Strength, Royal, Medicine, Loyal, Smart, Freedom, Cold, Liberal

Green – Peaceful, Earth, Trust, Growth, Money, Natural, Luck, Renewal, Jealous, Organic

Brown – Rustic, Depth, Earthy, Stability, Warm, Confort, Utility, Simple, Rough

Grey – Balance, Neutral, Calm, Professional, Corporate, Authority, Dull, Practical, Sombre

Black – Menace, Bold, Classic, Evil, Mystery, Tradition

Understanding the psychology of colors is a must for pro marketers. This infographic by Matt Wilson gives you an idea what certain colors in your logo could mean to your customers: