As marketers, we’re often looking at the result of our email campaigns: How much revenue did the email drive? But we can’t get to purchases without clicks, and we can’t get to clicks without opens.
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Email marketing is something no marketer shall miss to have in his marketing mix. Still, until today it is overlooked because of its challenges, but it is proven to be the most valuable marketing method in the digital marketing world Open rates are an important email marketing metric. Improving email open rates has been a challenge for years for many email marketers. Email content is essential, but getting subscribers to actually open your email is a hurdle that many marketers find hard to overcome.
An infographic by email marketing company Campaigner can help. It offers tips on getting your emails opened. For multichannel retailers, for example, open rates increased by 37% when they used personalized subject lines, the infographic states.
However, personalization can, and should, go beyond just using a name in a subject line, because customers who are nurtured with personalized content produce a 20% increase in sales compared with customers who aren’t, according to data in the infographic.
The frequency of email is also important, as 91% of surveyed Americans said they like to receive marketing emails, but only 15% appreciate receiving them daily, according to data the infographic cites.
For tips on how you can improve your brand’s email open rates, check out the infographic: