Communicating with customers throughout the buyer lifecycle is complex. Billions of interactions are created – encompassing print and digital platforms, interactive correspondence, dynamic online bills – and each of them play a vital role in delivering a personalized customer experience.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
Inspired by Beautiful Technology
For companies wanting to make a real customer impact, the status quo won’t do. Communication silos, broken processes, lack of content control, and generic, impersonal messaging can add up to lost customers and diminished revenue.
The Solution: Customer Communication Management (CCM)
OpenText™ CCM makes every communication more personal, unified, and timely. Using effective interactive correspondence with CCM creates a personal dialogue with customers to build lasting relationships. CCM helps companies drive new business and reduce costs through an integrated enterprise-wide communication process.
Read the CCM Executive Brief on “Higher Impact, Lower Cost Customer Communications,” to discover how CCM can strengthen your top and bottom lines.
YOU’LL LEARN HOW TO:
- Increase revenue and lower costs
- Give business users greater control over content
- Leverage communications to cross/up-sell products and services