A successful marketing hit campaign can rarely be attributed to just one person. It takes a team of strategists, writers, designers, analysts, and, of course, marketers to come up with something from nothing that helps the business meet its goals.
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But working with different teams and people is not always simple. Coordinating schedules, communicating, and working together all bring challenges to what should be a teamwork environment and make it possible to create a hit campaign.
The team at Dropbox Business put together an infographic that lays out a plan for how to support collaboration across different teams.
For example, starting with something as basic as a strong creative brief can help identify key goals and get everyone united on a campaign, the infographic suggests. Yet, it continues, only 23% of creatives say their projects are briefed well.
More than that, an efficient feedback process can help set clear expectations, yet 44% of marketers say keeping track of feedback from different channels or in different formats is a serious pain point.
The final question does not stay open anymore, what can you do? Defining strategy, using a central repository to manage files, and debriefing the complete team are just a few of the suggestions in the graphic. To see the rest, check out the infographic below for more details, “The blueprint for a Hit Campaign”.