Keep it Clean, the importance of Email-List Hygiene. “Your email database is the foundation of your email marketing strategy,”
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
As an email marketer, it is crucial that you have a clean list of contacts that are likly to interact with your email campaign. Read on for some best practices on how to slim down contact lists and remove stubborn, unwanted contacts.
An infographic by Campaigner Email Marketing states is very clear, what to do to save a clean email database.
If your email bounce rate is greater than 3-5%, consider that as a sign your email list needs a good scrubbing, according to the infographic.
Emailing only to contacts who are likely to interact with your email campaigns is crucial, Campaigner points out.
Why? For various reasons. If, for example, there are too many bounces, you risk getting blocked, or even blacklisted.
For some best-practices and other information on email-list hygiene, check the infographic: