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In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.

Skillz Middle East makes Digital Transformation happening for your company. We focus on the quick win to ensure Digital Marketing, e-learning, Web Meeting, Web Conferencing, Digital Signature, Digital Asset Management are ready to enhance your organization. Digital Marketing shall save money and bring a more efficient conversion for your brand and products.

Dieter Hovorka

CTO, Co-founder, Skillz Middle East

How do you compare with smart B2B marketers? Take a look at the following infographic from ToTheWeb.com to see where you stand.

The infographic categorizes the marketing/media mix into owned, earned, and paid media.

“Owned” refers mainly to company– or brand-owned websites and blogs that are rich in content and optimized for mobile and desktop browsing so that potential leads can easily access the content they’re seeking.

Online, “earned” media often refers to high-quality inbound links, social mentions, including retweets, and generally mentions or news coverage (including by traditional media) of your brand or products/services online.

“Paid,” of course, refers to the myriad of advertising channels and products available for use. For more-detailed information, click or tap on the infographic:

Infographic Media Channels the Brightest B2B Marketers Use to Drive Leads

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