In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
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How do you compare with smart B2B marketers? Take a look at the following infographic from ToTheWeb.com to see where you stand.
The infographic categorizes the marketing/media mix into owned, earned, and paid media.
“Owned” refers mainly to
Online, “earned” media often refers to high-quality inbound links, social mentions, including retweets, and
“Paid,” of course, refers to the myriad of advertising channels and products available for use. For more-detailed information, click or tap on the infographic: