Multicultural millennials dominate the estimated 75 million Millennials. These are ages 18-34 and are said to be the second largest population living in the United States. America’s population makeup is continually evolving. Today 42% of Millennials are people of African-American, Asian-American, and Hispanic heritage. Multicultural millennials are said to be the trendsetters, says the infographic.
These young individuals are said to be the bridge for the gaps. Gaps between their birth generations and also generations that are both younger and older to say an infographic by Push Consulting & Marketing.
Multicultural Millennials are clearly fully Ambicultural effortlessly. Therefore, they are also said to be bridging gaps between their birth culture and both younger and older cultures too. Furthermore, makes them the most popular generation believed to be the most versatile generation too.
Ambicultural multicultural millennials, on the other hand, is an evident expression of culture that is entwined into all aspects of their lives. This group takes extra steps to maintaining its own critical connection to their culture.
In conclusion, what does that mean for the brands though?
It’s very important for marketers to know their customers. Hence, if you’re targeting a younger demographic with your marketing, you’ll want to know more about this group. For instance, when exploring which social media sites Millennials use.
One should consider thinking that it can be helpful to know that African-American millennials are more likely than other ethnic groups of the same age to visit Twitter daily. And Hispanic-American millennials are more likely to visit Facebook daily, according to the infographic.
Trendsetters are almost synonymous to Millennials overall, says the infographic. The “halo effect” points out that it is the generation’s key attribute. Their friends, family, and children is also an aspect to look at on their buying habits.
See the infographic below titled, “The Multicultural Millennials engaging the often overlooked Alpha Influencer”, cheers on this one! Enjoy and have fun with this incredible infographic for the young and the young at hearts.