Can you remember the times when your favorite annual catalog was published and you just could not wait to receive it in your post office? Or also it was given that we had to visit a store to actually find out what’s new on products and offerings. Our nine SEO trends shall help us to find our users and customers.
When I was a teenager, the best time of the year was when Conrad Electronics published their annual update on electronic components catalog. Buying components to build electronic gadgets was the thing in my teenage time and reviewing their offering brought new ideas.
Time has changed, and now we get similar information by using a smartphone or computer, type in a product-related query or business name into Google & Co to find what we look for. Search engines are the gateway to information and knowledge.
Hence the importance of search engine optimization (SEO).
If you still ask yourself the question, why should your business take SEO seriously, then let us understand some facts behind SEO?
93% of online experiences begin with a search engine. Search Engines drive 300% more traffic to your website than any social media. 75% of users never click past the first page of search results.
The message says it all and if you are still not convinced note one more thing. 87% of smartphone users use a search engine at least once a day and 81% of buyers perform an online search before making actual purchases, does this not tell us that we need a great SEO strategy 2019?
Digital Marketers here comes your carrot, 70-80 % of users ignore paid ads and click on organic results, boom, now we know why we invest in unique content which pushes our organic search.
Search engine algorithms, however, continually evolve. Keeping up takes constant vigilance, including monitoring and awareness of SEO trends. 2019 is not different than the years before, it is time to reflect back what is important in SEO and what are the major trends in SEO 2019.
The following infographic by Branex, a Toronto-based custom website development, and Web design company, puts some light on the latest SEO trends 2019.
In the infographic, we can read, understanding your audience is more important than anything else, determine what results your prospects expect to see when they type a keyword. In other words, if users receive not the right information based on the keyword search they will not be in your favor.
Emerging technologies is something we always try to catch up with, one of them is voice search. The trend says 2019 is the year of voice search. Focus on questions and try to answer them concisely.
Google might be a large trendsetter, but one advice we can learn from Branex and the infographic is the fact that there is life beyond Google. People are using social media and Amazon more for searching than Google.
Brand Management is the topic of 2019, brand mentions, sentiments, brand reputation, and context will matter more than ever before in 2019.
Smartphones and smart devices continue to rule our life, which means also mobile-first indexing is a key success factor.
Advanced technologies like target featured snippers like answer boxes, knowledge graphs, carousels, and rich snippets will ear up major chunks of organic traffic in 2019.
Quality content is always mandatory to achieve good SEO results, LSI (Latent Semantic Indexing) keywords used smartly throughout your content can help you even better.
Technical SEO is in many cases the stepchild of every marketer. The recommendation comes on the spot, pay attention to your technical SEO. make it easier for search engines to crawl your website, by optimizing URL structure and JavaScipt code and using structured data markups.
Last but not least, do not forget the technical aspect of your page load. The faster your website loads, the better the user experience and the higher you rank on search engines.
SEO is continuing to rule the life of every marketer and is essential that your digital strategy will succeed to attract users and bring business. It is a good starting point to get your message out there and is well accepted and easy to find. Enjoy reading more details in the infographic below about SEO techniques 2019.
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