If you are a FaceBook advertiser, you should probably already know the massive advertising targeting capabilities of the platform. With around one-fifth of the world’s population on Facebook the reach is massive, to say the least and combined with the granularity of Facebook’s user data the marketing opportunity really is insane. But if you think it is easy to find your right audience on Facebook read the infographic below which is a good cookbook.
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More than ever before in hostory, Facebook now offers advertisers a sophisticated toolkit to reach the right audience within more than 1.28 billion people. The result is that there has never been a more effective way to engage those matter most to your business. However, knowing about the targeting capabilities is one thing and knowing just how impressive they are is another. But did we not forget about one element of our recipe of success, yes, we need to see how we target the right audience on Facebook which is relevant for our business.
If you already use the social platform for your advertising campaign or thinking about making use of it, following below is an infographic prepared by Qwaya where they outline all the options you currently have when building a target audience on Facebook.
Hopefully, it can help you to understand a bit more about the opportunities that are available on FaceBook when trying to reach the people of interest to your business.
Read more in the infographic below and see how you can map out facebook’s options to build your audience.