Maximizing cross-channel marketing is more important than ever. But integrating elements such as web, email, point of sale, search and more can be a challenge.
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The customer journey is much more complex and interesting than ever before. It’s a big job for marketers to understand what their customers want, where they’ve been, and where they’re going next.
Signal’s 2015 Single View of the Customer Survey finds that single view of the customers is still hard to come by. And the marketers that do have a single view? They’re at a significant advantage.
A majority of marketers are unhappy with their cross-channel progress.
This infographic summarizes its findings, as well as important solutions to help you understand how to streamline efforts and focus just on what your clients and company, needs.