Valentine’s Day is standing for love and getting close to each other. Retailers and business are focusing on how to hook their customers with a cozy message and loved the presentation of their product and service. A perfect Email Marketing Campaign requires a lot of creative work to stand out of the crowd and get the attention of the readers.
Who does not know the game which we tend to maybe play during Valintine’s day – She loves me. She loves me not. She loves me!
Social Media taught us that we need to get personal and trigger the emotions of our audience. What could be a better fit than the most emotional day of the year, Valentine’s Day where we can make our email subscribers feeling loved. Let’s push their buttons of emotion and listen to some tips from Campaigner. Their team created an infographic explaining why you’ll want to focus some marketing efforts on this holiday.
We can find in the infographic couple of statistics about the day, including the following:
- Approximately $18.9 billion is spent for Valentine’s Day.
- More than 25% of consumers bought something online last year for Valentine’s Day.
- Nearly 50% of asked consumers mention they’ll start Valentine’s shopping in early February.
Make subscribers falling in love with your offer. Making the right offer is crucial for email marketing ROI. Think about the sustainable products and services a person would like to receive on that special once-in-a-year-day. If you are a service-based company you can offer free downloads or a month free trial.
Create Brand Buzz
Like your email campaigns to social channels with an entertaining #hashtag. Invite your customers to tweet or share photos on Instagram or other social platforms with your products or using your service. The Hashtag will allow you to view the posts. As an incentive, you can announce a contest to drive engagement around your brand on social. One winner could walk away with a gift from your business!
The one-day event of the year is offering a great opportunity to get personal, emotional and cozy with your customer. It’s great time for a standing out Email Marketing Campaign.
Send a Valentine
not sure what to send? Keep it simple; consider sending your subscribers their very own Valentine with a special treat such as 10% off coupon, free download or free shipping. Show customers that you know and care about them and they will continue to return. Quick tips for a successful Email Marketing Campaign you can find in the infographic such as
- include emoji’s in the subject line
- target your subscribers – segment your audience by gender, location, engagement, etc.
- us purchase behavior to target past buyers
- offer free shipping or gift card options
- always test before hitting send
Read below the full infographic for more good ideas which can bring you forward from the crowd. look for the timeline which message works when this can make a difference. It’s the best time of the year for a great email marketing campaign.
Let us know how it went with your Email Marketing Campaign, leave your message and exchange your ideas with your peers. Use the commenting below.