What is AdWords? Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Setting up campaigns with Google AdWords can be a daunting task – but it doesn’t have to be.
“I know what you did in your last Marketing campaign, do you?”
Before you set up an account, you should know and understand your goals and how AdWords works, but even if you’re already using AdWords and want to get the most out of it, an infographic by WordStream can help.
Depending on the competitiveness of the keywords you’re bidding for and the relevance of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we’ve found that Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak, low CTR ads (Click-Through Rate ads).
The infographic guides you through 11 steps to make sure you’re using Google AdWords to its fullest potential.
Start by setting your goals and knowing your audience, the infographic suggests. For instance, if your audience is the home improvement set, you should know that 45% of home improvement searches on mobile devices are women.
Then move into your keyword research, budgeting, and account setup. Also, be sure to implement tracking correctly and continually optimize. The last step? Profit!