Chief marketing officers (CMOs) agree that successful brands use customer data to drive marketing decisions. But what is for our marketing officers Actionable Data?
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While many companies understand the critical need to collect data about their customers, they often struggle to organize and act on that information. Marketers who leverage historical and real-time data to learn exactly who their customers are – wand what they want – are in the best position to create tailored experiences that boost engagement and drive revenue.
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Unfortunately, however, many marketers struggle to use data well.
Some 45% of companies aren’t using data to personalize their marketing communications, and 42% aren’t able to link data to an individual customer, according to the data cited by Monetate.
Among the reasons that marketers don’t use data: lack of training (32%), lack of budget or resources (32%), wrong organizational structure (14%).
To find out how you can collect and use customer data well, check out the tips in the following infographic: