Over the past few years, marketers have been hearing more about “programmatic media buys.” So just what is programmatic buying, and should marketers trust the technology? So let us have a look into Traditional vs. Programmatic Media Buying.
Digital Marketing is not anymore like traditional marketing. In the era of digital transformation happening everywhere, marketers want a proof of their investment.
An infographic by Choozle lays out the differences between traditional and programmatic ad buying.
It outlines the strengths and weakness of both strategies on the basis of pricing, reporting, optimization, and efficiency.
With programmatic advertising, digital ad buying is faster, more efficient, and less expensive. Also, advertisers now have more granularity into their advertising campaigns by paying for impressions individually and using a dashboard to strategically manage and target their ad campaigns automated method of buying digital advertising. Whereas with traditional advertising, digital advertising used to be bought and sold manually.
Ad networks bought ad impressions ahead of time from a lot of different sites and apps and repackaged them to be sold to advertisers with no transparency. This process involved salespeople, RFPs, and a whole bunch of human error. This process was inefficient and unreliable.
To learn more about traditional versus programmatic ad buying and see whether it’s right for your brand, check out the infographic: