The Value of a Happy Customer is easy to reach? Is this the note of a marketer or the product development manager who loves his product?
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Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll.
The report was based on data from a survey conducted by The Harris Poll in December 2016 among 2,032 US consumers age 18 and older.
Some 65% of respondents say they would stop buying from a brand if treated poorly by it—even if they love its products—and 43% say they would knowingly buy an inferior product from a brand they love.
Consumers say they are typically willing to spend $100, on average (33% of their total disposable income) per month on products and services from their favorite brands.
Check out the infographic for more details how to make your customer happy to win the game ahead.
Happy customers do spend more money, yes we know this, like the infographic, super
Happy customers are the best, if your customer is happy you also feel better, good morning Dubai from Bangalore
Essential and I like it. Cool is the link for the full study, cheers