Setting up your company blog is a powerful first step to successful content marketing — but it’s not enough on its own. If you rely only on your blog, you limit who you engage with, creating huge missed opportunities.
“I know what you did in your last Marketing campaign, do you?”
Setting up your company blog is a powerful first step to successful content marketing — but it’s not enough on its own.
Your Blog is Just the Foundation
Think of your content marketing strategy as a hot fudge sundae. Your blog is the scoop of vanilla ice cream. It’s the foundation of the sundae, without it, you can’t make a sundae at all!
But all on its own, it doesn’t make for a very magnificent dessert.
47% of B2B buyers consume 3-5 pieces of content before engaging with a salesperson, making your blog essential for content marketing success.
Content is a significant part of most marketing strategies, with content marketing leaders seeing 7.8x more traffic in today’s digital marketplace.
But while a blog can educate, entertain, and inform an audience, it’s not the only media your content strategy should be focusing on. In fact, it’s just the starting point – that’s why 64% of marketers are now moving towards video and more than half of companies are considering engagement-first solutions like interactive marketing.
However, if you rely only on your blog, you limit who you engage with, creating huge missed opportunities. In this infographic by Main Path, discover the reasons why your blog isn’t enough.