We’ve looked at ad targeting options for Facebook and Instagram, Twitter, and LinkedIn, so what’s left? Marketers using video in their marketing mix will want to make sure their YouTube ads are targeted to the right audiences as well.
Influencer marketing platform Izea put together an infographic that explains the ins and outs of YouTube advertising. For example, it outlines the three ad formats you can choose from on YouTube:
TrueView in-stream ads: These ads play before, during, or after other videos, and viewers can skip the ad after five seconds.
TrueView video discovery ads: The ad appears next to a related video.
Bumper ads: The ads are shorter than six seconds and cannot be skipped.
Once you determine your type of ad, you can target by demographics, geographics, devices, languages, and more.
YouTube Ads Today: The Complete Guide to Targeting Options
Want to advertise on a platform one-third of all internet users are on? Welcome to YouTube ads today. More than 1 billion people use YouTube. The site is available in more than 70 countries, and in more than 60 languages. The Google Display Network, which includes YouTube ads, reaches more than 90 percent of Internet users through more than 2 million apps and sites. YouTube ads today can have a very immediate and tangible impact on your business. However, one thing often trips up many marketers. There are tons of YouTube ad targeting options. It can be difficult for anyone to figure out how to get started, let alone, do it well.
There’s good news, though! Content marketing trends, in general, indicate video use in marketing is on the upswing. KPCB reports that in 2017 video content will represent 74 percent of all internet traffic and Cisco projects global video streaming will reach 80 percent of all internet traffic by 2019. An Animoto survey found 76.5 percent of marketers and small business owners who have used video marketing say it had a direct impact on their business. The same survey found more than 60 percent of marketers and small business owners said they planned to increase investment in video marketing in 2017.
Your Guide To YouTube Ads Today Targeting Options
The video is the perfect format for authentic storytelling, the hallmark of successful influencer marketing. But telling a good story is just part of successful YouTube content marketing and advertising. Reaching the right audience is just as important, if not more. Oftentimes marketers spend too much time on the creative element of their YouTube ads today. Not enough time is spent considering the hundreds of targeting options available for YouTube ads targeting.
The first step is to decide which type of ad format you want to run. From there, you’re faced with hundreds of YouTube ad targeting options. It can get overwhelming.
Rather than let you keep making important targeting decisions on the fly, we decided to put them all in one place. That way you can set your YouTube ad targeting options with confidence.